Your Business Mission – What the Heck Do You Do, Anyway?

Do you really need a business mission statement? Is it just some fancy words to put in that business plan that collections dust on your shelf, or is there really more to it?

One of the key attributes of successful businesses is that they clearly know what they do. Defining the goal or the "mission" of your business can be the key to your success.

A good mission statement does three things:

"States what business you are in." Defines your target market. "Provides inspiration for your business.

One of the best examples of a mission statement comes from Levi Strauss & Co. [http://www.levistrauss.com/Company/ValuesAndVision.aspx]

"We will market and distribute the most appealing and widely worn apparel brands. Our products define quality, style and function. We will clothe the world."

Clothing the world is a pretty lofty goal, but Levi Strauss has the ability to do this for one reason — Their founder, Levi Strauss, started the business with a mission and focus.

Levi started his wholesale dry goods business in San Francisco February, 1853. Rather than hoping to make his fortune in the Gold Rush, he created a fortune by wholesaling clothing and fabric to the small stores supplying the thousands of miners and later, families of the West.

In 1872, he was contacted by Jacob Davis, a tailor who had developed a method to rivet the stress points of the pants he made from fabric he bought from-you guessed it — Levi Strauss. Jacob did not have the funds to patent the process, so he teamed up with Levi Strauss to patent the original blue jean in 1873. The rest is history.

Now, if Levi Strauss was your typical small business, he would probably have spun off in ten different directions in their early years, but the company remained focused on supplying quality clothing and fabrics to the working men and women of the West, and later the world. Rather than focusing on their core market, they would have fallen into the AFAB method … Anything for a Buck.

Most small businesses suffer from this lack of focus.

When we work with struggling business owners, the first thing we ask them is "What is your bread and butter?" What one product or service provides you with the majority of your business profit?

Unfortunately, most business owners can not answer that question. They did not define their core product or service and target market when they started, and end up doing a little bit of everything, and nothing well.

Or, they focus most of their time on a product or service line that they like, without knowing whether it actually is their most profitable.

Fortunately, there is an easy fix for this problem.

You have to determine your gross profit margin from each of your product lines or services. Get together with your accountant, and figure out what you need to do to separate your revenue and expenses by the major product lines of your business. Then, you can find out your gross profit margin, or the percentage of gross profit you receive from each activity.

The product or service with the highest gross profit margin is your core business activity. It is the bread and butter of your business, and the key to your company profits.

Now, you must focus as much of your company resources as possible on this core activity. Market it, systemize it, and turn your business into a machine for duplicating this product or service over and over again.

What happens?

Well, rather than running around like a chicken with your head cut off, putting out fires all over your business, you suddenly have the focus to know where to spend your time and energy. You know your core, and you can work to make a good thing even better.

This focus will transform your business and your life.

Remember the term "Jack of All Trades, but Master of None"? You can not really really good at something without focus, and focusing on your most profitable core product or service will make your business even more efficient.

Does this mean that you should never expand beyond your core? Of course not, but you must make sure you are really good at your core product or service before you venture into different directions. Creating a strong bread and butter business will give you the base necessary to expand.

Your core product or service is the foundation for your business. Build it well.

Make Money Online Fast – Pull in Thousands of Dollars Fast Today!

As we all know the financial meltdown has impacted everyone in some way or the other. All of a Sudden our budgets are going out of control needing us to search for new ways to boost our income. The internet offers lots of opportunities to make money online fast and all from the comfort of your home. Use these 3 sure fire methods below to unearth those additional dollars.

1. Making money with eBay

If you are looking to make some extra cash online without starting a business, eBay is the answer. To allow you to money online fast using e-bay you must grasp its system in detail. Using just a home computer and the internet, this could take just two days. As soon as you put to work the system, you will realize how easy eBay actually is. Be sure to remember eBay provides more than merely buy and sell opportunities.

2. Create reviews

Lots of people are searching the internet looking for product reviews, website reviews, car reviews etc. Using a simple awareness of the English language, you could begin writing reviews and make money online fast. A number of opportunities compensate you on the day which you posted that review. Choose the sort of reviews you would like to create and create an expert status around that.

3. Forum posting

Very alike to writing reviews, forum posting is a highly profitable action, whilst you are searching for ways to make money online fast. Lots of online forums are desperate for content. You need to unearth forums that appeal to you or those that you have a certain expertise in. Search through the freelance job postings and you will discover people searching for you.

6 Things Influencing Web Development

Web development holds the prime service part in the Digital Marketing spectrum involving hosting, database and website designing as the crucial aspects of this domain. Once the basic requirements meet the expectations and local hosting checks are complete, the website availability is public on the World Wide Web (www) after completion. Despite of the basic pointers mentioned for website completion, a few segments still hold a major influence in the process of web development to make it a flexible, responsive and attractive to customers or fail to appeal due to lack of proper security features discussed in a quick 6-thing list below:

1) Static website over dynamic

Static websites are gaining importance on an everyday basis providing a stronger focused online content and shelter for bloggers or ventures. Affordable and low costs, enhanced speed and performance with additional ease of understanding and security are amongst a few benefits of a static website. Although, leaving aside the development part, dynamic websites can be complex to understand and load for consumers due to its various database structures created for dynamic website functionality annoying the users trying to use various services, whereas plain text and simple development makes a static website easy to understand and stream through.

2) AI’s incorporation in Web development

Artificial Intelligence (AI) depicts a life created through machines, mostly a computer system intending to give consumer – an easier and smoother reasoning’s and explanations. Although AI is still in the process of reaching the public and making an impact in their life with its existence, the coming future definitely holds a crucial part across the world! The developers are extending these services in the educational department for the benefits of students and easing out the entire learning system. Intense AI development can strengthen the alternates for future generations commencing a new dimension for understanding and living life.

3) Bots functioning or malfunctioning

Automatic programs running continuously over the web are termed as Bots. Python, PHP, Java, AngularJS, and NodeJS are the main languages Bots run on, creating easy to understand graphical user interface over a web page. Bots fill forms automatically, manage and operate through every single step and can be a big security threat for customers or enterprises. However, a developer needs a set of latest skills to make it function or protect it from running over a website script.

Bots reside within chat apps programmed as per human context to assist customers while shopping online, asking help, etc.

4) JavaScript at its Peak

Various methodologies, libraries and frameworks already based on JavaScript offer transactional and deterministic designing for websites and applications with known JavaScript elementary such as DOM, DHTML, Functions, Promises, Classes, Callbacks, RAIL, Node and Express, etc. JavaScript has the ability to enhance website appeal and structures attracting the focus of modern web developers as the main scripting platform for their projects.

5) Single page application

Undoubtedly, JavaScript is slowly replacing HTML creating wide options for developers to use and design web portals and applications for easy consumer interaction and increasing the website engagement. A user prefers to stay on a single page rather redirect or wait for a new page. ES6 invention benefits customers with best user experience and a fresh front-end development view. Thus, users will stay on a single page without navigating or page reloads. Thereby, a single application will lead the user from start to the end.

6) No place for MySQL?

HBase, Cassandra, and Mongo have already started replacing MySQL with the use of JAVA APIs, easy connectivity to Big Data & Hadoop provide operational interface ease over a long run on websites. MySQL does not support a very large database size, whereas Hadoop has such capabilities.

In case there are missing points in the list, please comment, share your ideas and give users the required updated information in this vertical.

Family Tree Creation: Reasons To Create Your Own Family Tree

What is the purpose of family tree creation? Why would you set out to create a family tree, or even write the genealogy of your family?

For a lot of people, the answer is simple. They want to know where they are descended from. They want to know who was in their family before them and what those people’s lives were like.

But what more can family tree creation mean for you?

Surprising Information

Other than just satisfying the curiosity about your roots, you could stumble on to information that could change your life. Some of the greatest discoveries about people have been made in the process of finding out their family tree. People discover inheritances that were left for them, or family treasures, which they would otherwise never have known about had they not started to look into their family’s past.

A lot of people also discover great stories. Some of these stories have been published and have earned the authors a great deal of money. Alex Haley wrote the biography of Malcolm X, but that’s not what brought him into the limelight. He became famous when he took time to research 7 generations back into his family; he discovered great stories of how lives were lived, how hardships were overcome and successes made. When he wrote Roots, it was an instant hit; people like to read true stories of people who came before them because it validates their existence today.

There is nothing to stop you from doing the same. Perhaps your family tree creation project could turn you into a millionaire too! Each family, each person in your family, had a unique life that’s worth telling about if you can craft it in such a way as to make an interesting read.

Science and Medicine

Family tree creation is also a valuable scientific asset especially when it comes to researching genetics and diseases. There are particular diseases that seem predominant to very small sections of the population, and research into how these people are related, which has been done using family trees, has shown certain groups to all be descended from one gene. In terms of looking for cures, it narrows the scope so that scientists are able to isolate a single gene and deal with it if, for example, they were looking to cure or understand a disease.

Criminology

In criminology, it’s been found that some serial killers have a violent gene that runs ways back through the family lineage. If you have someone who is particularly errant in your family, you might want to trace your roots and learn about the lives of the people in your family who came before you because it could help explain why this particular person is the way they are – there may be people in your family tree who suffered similar problems and it would help to know this as you look for a solution.

Your Legacy

Family tree creation is also a way of leaving your own legacy behind for those who will come after you. There is no better gift to the next generation than handing them their genealogy: they will know from whom they are descended and somehow, this seems to give people a certain satisfaction. If you can put your family tree together for your kids or grandkids, it’s a perfect gift that they too can add onto and then pass on to the next generation – it means that no one in your family will ever go un-noted.

There are all kinds of ways in which family tree creation and writing your genealogy can be of benefit; it’s worthwhile spending the time recreating your family’s history because, unless you do, you will never know what wonderful stories are waiting there for you!